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Annual Survey of Small Business Owners
NAPEO's annual survey of 500 small business owners and decision-makers on PEO awareness and top business concerns.
Communications Audit
Research to assess and categorize themes in narrative and messaging content across the industry and understand how PEO companies are communicating messaging around their offerings externally
PEO Clients: Who They Are, Where They Are and What They Do
NAPEO's most comprehensive look at the businesses that use PEO services.
NAPEO 2024 Annual Tracking Survey Key Findings
In 2024, measures of awareness, familiarity, and PEO use are in line with or have increased slightly compared to findings from 2023.
NAPEO Employer Trend Survey 2024 Presentation Slides
When asked about their company performance in 2024, 70% of business decision makers are bullish about growth; there is a big difference between PEO users and non-users.
Harris Poll NAPEO Policy Stakeholders Insights
One In 10 Very Familiar With PEO Industry, Compared To 1 In 5 With HR Outsourcing And 2 In 5 With Professional And Business Services Industry. PEO Industry has the highest proportion of people saying they have never heard of them – nearly 1 in 5.
Co-Employment Focus Groups Key Findings Report
Exploratory research and materials testing: discussing co-employment with business decision makers. Key findings from six qualitative focus groups among business decision makers in Atlanta, Dallas, and Chicago.
NAPEO Trusted Advisors IDI Study
Key findings from nationwide in-depth interviews with business decision maker's trusted advisors.
2022 Survey of Business Owners’ Awareness and Attitudes About PEOs
The core objective of this research is to track the benchmark awareness, understanding, and use of PEOs to better understand the impact of NAPEO’s marketing efforts. Further, this research looked to uncover/confirm core concerns among potential clients and understand which core PEO services are seen as most burdensome for business owners to handle in-house.
2021 Tracking Survey Report
Since February of 2018, NAPEO has worked with noted research firm Povaddo to conduct an annual tracking survey of 500 key small and mid-size business owners and decision-makers to understand their attitudes and the impact of the association’s marketing efforts. The most recent survey, conducted in December of 2021, shows continued progress and significant gains in many key areas.