Sort
View
PEO Playbook One-Pager
Why consistent, cohesive messaging matters and how speaking with one voice can strengthen understanding, trust and recognition of the PEO industry.
Messaging Do’s and Don’ts
A quick guide to focusing on outcomes, keeping messages clear and avoiding unnecessarily complex industry terminology.
PEO Industry Messaging Framework
The core messaging framework for explaining what PEOs do, who they serve and why the industry matters.
Key Facts & Statistics
Important facts and statistics highlighting the size, reach and impact of the PEO industry and the businesses it supports.
Audience Messaging Matrix
Adapt the PEO story for business owners, policymakers, local business groups, media and the general public.
Annual Survey of Small Business Owners
NAPEO's annual survey of 500 small business owners and decision-makers on PEO awareness and top business concerns.
Communications Audit
Research to assess and categorize themes in narrative and messaging content across the industry and understand how PEO companies are communicating messaging around their offerings externally
New NAPEO Survey Shows Small and Mid-Sized Businesses Remain Optimistic but Increasingly Focused on Economic Uncertainty and Cost Pressures
Alexandria, VA, February 3, 2026 — A new national survey of business decision-makers released today by the National Association of Professional Employer Organizations (NAPEO) finds that while small and mid-sized ...
The PEO Advantage
Not all HR support is created equal. While many providers offer only single services like payroll or compliance, PEOs deliver comprehensive support as a true HR partner. By teaming up with a PEO, small businesses gain access to Fortune 500 level benefits, streamlined HR expertise, and the confidence of real partnership.
Remote Work
As remote work becomes more common, businesses are increasingly dealing with a patchwork of complex and ever-changing state and local employment laws. With a PEO, business owners can hire the best candidates for the job, wherever they might be.