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NAPEO Buyers’ Guide
Discover tailored promotional opportunities designed to enhance your brand visibility and effectively reach your target audience.
PEO Industry Footprint 2026
Our new research shows sustained growth of the footprint of the PEO industry, reinforcing the growing role PEOs play in supporting small and mid-sized businesses, their employees and communities across the country.
PEO Playbook One-Pager
Why consistent, cohesive messaging matters and how speaking with one voice can strengthen understanding, trust and recognition of the PEO industry.
Messaging Do’s and Don’ts
A quick guide to focusing on outcomes, keeping messages clear and avoiding unnecessarily complex industry terminology.
PEO Industry Messaging Framework
The core messaging framework for explaining what PEOs do, who they serve and why the industry matters.
Key Facts & Statistics
Important facts and statistics highlighting the size, reach and impact of the PEO industry and the businesses it supports.
Audience Messaging Matrix
Adapt the PEO story for business owners, policymakers, local business groups, media and the general public.
Sample Post Copy
Sample post copy for major platforms, as well as recommended posting timelines. All content can be tailored to fit your account's voice and audience.
Customizable Graphics & Instructions
Edit and download graphics to highlight your company's booth number and share them with sample copy to promote your presence at the Marketplace.