Scott Stratten – The Age of Disruption: Everything Has Changed and Nothing Is Different
Wednesday, September 6, 2pm
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market. Scott will walk attendees through what is real and what are only smoke screens in the business world today.
Immediate take-aways will include the following:
The Millennial Myth: The younger generation may create new challenges for business, but not in the way people are saying.
Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online.
The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.
Jon Steinberg - The Next ‘Big Thing’: How to Stay Ahead of Change in the PEO Industry
Thursday, September 7, 8:30am
Former Buzzfeed president and COO Jon Steinberg offers a look at the major disruptions plaguing the PEO industry plus how to tap into the next ‘big thing’ to get ahead and stay there. Jon looks at how and why businesses in New York often hold on to old models and hope new models fail, while Silicon Valley executives buy new models out before they become threats. He shares insights on the early days of Buzzfeed and how his team grew it, how Cheddar is dialing into an “appointment only” mindset to speed past incumbent groups, and why the next big thing “always looks like a toy at first.” Mixing hard data around changing consumer trends and industries with witty anecdotes to bring his points to life, Steinberg provides a rare look at how an innovator’s mind works as they seek out holes in the market and make big business bets on them. Jon not only knows the PEO industry, he has used and is currently using a PEO, so he knows the business model inside out.
Carlos Rodriguez - PEOs: A Look at Where We've Been and Where We're Going
Thursday, September 7, 2:15pm
Former NAPEO board member and current CEO of ADP, Inc., Carlos Rodriguez will join #NAPEO17 for a candid discussion on where the PEO industry is headed. As former CEO of ADP TotalSource, Carlos knows the ins and outs of the PEO industry and will walk attendees through where he sees the future of the industry. This is rare opportunity to hear from an industry legend!
Bill Rancic - How to Succeed in Business and Life
Friday, September 8, 12:30pm – Closing Luncheon
Many strategies helped make Bill Rancic a successful entrepreneur. From starting a boat wash and wax business while in college to running a million dollar company and working for Donald Trump, Bill will share the ups and downs on his road to success. Bill’s talk gives the audience a glimpse on lessons he has learned throughout his many business experiences. Some of the lessons are; How to Break from the Pack, Make Each Day Count- Twice, and Separate Your Expectations from your Shortcomings. This session will be packed with advice that attendees can apply to their lives, both business and personal, immediately.