Exhibitor Information
NAPEO's Annual Conference, Professional Employer 2008, is the premier educational and networking event for the PEO industry. In September 2008, hundreds of key decision makers from PEOs and staffing firms nationwide will gather in Phoenix to gain valuable education, network with industry colleagues, and explore the business opportunities available on the trade show floor at Marketplace 2008. Make sure your company is prominently showcased among the leading players in the PEO industry - benefit from the opportunity to market to a captive audience of buyers representing a $48 billion industry by reserving your exhibit space in NAPEO's Marketplace 2008.
Download Marketplace 2008 Exhibit Space Rental Agreement
Download Marketplace 2008 Floor Plan
Click here to register online to exhibit.
Who Should Exhibit?
Any company providing products or services to the PEO or staffing industry should make it a point to be part of Marketplace 2008! Services to be showcased at NAPEO Marketplace 2008 include…
- Accounting and HR software
- Background checks
- Insurance services
- Payroll services
- Management consulting
- Sales and marketing services
- Banking and financial services
- Retirement plans
- Employee benefits, including health, dental, disability, mortgage services, PCs, employee assistance programs, and more!
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Benefits of Exhibiting at NAPEO's Marketplace 2008
As an exhibitor at this year's show, you will benefit from the opportunity to…
- Develop solid sales leads through face-to-face contact with decision-makers in the PEO industry.
- Strengthen relationships with your current clients with a direct, personal approach.
- Introduce new products and services to the PEO industry.
- Gain first-hand updates on PEO industry trends and market changes that will enable you to better serve the needs of your clients.
- Evaluate your competition so you may better position yourself in the marketplace.
- Demonstrate your commitment to, and support of, NAPEO, the PEO industry's leading trade association.
- Develop or expand target markets.
- Reinforce your corporate image, and strengthen name recognition for your company in the PEO industry.
- Expand your database of prospects for post-show follow-up.
- Most importantly, increase sales and boost your profits by showcasing your services to a targeted, captive audience of buyers.
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Value-Added Aspects of NAPEO's Marketplace 2008 include…
- 7+ hours of concentrated non-opposed exhibit time - strategically placed food and beverage stations ensure that attendees visit all corners of the hall each day of the show!
- This year's exhibit hall will again feature a closing breakfast in the exhibit hall with Passport to Prizes - prize giveaways from the participating exhibitors and a $4,000 grand prize giveaway from NAPEO! Delegates must be present to win, and must have visited each participating exhibitor to be eligible for the grand prize (only PEO attendees allowed to participate).
- One complimentary booth registration for each 10' x 10' space you reserve ($150 value).
- 7" x 44" ID sign, a 2' x 6' draped table with 2 side chairs, and a wastebasket for your booth.
- Two complete mailing lists of attendees provided electronically - invaluable for pre-/post-show marketing efforts.
- Valuable exposure for your company in NAPEO's pre-conference marketing blitz.
- Exclusive opportunities to sponsor conference events, reinforcing your company's presence in the PEO industry.
- Free promotion for your company in the on-site conference program.
- Free promotion for your company on NAPEO's Web site exhibitor listing.
- Discounted upgrades to full registration status to provide booth personnel with access to educational sessions.
- Admissions to all general sessions.
Sponsor an Event at Professional Employer 2008
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Exhibit Space Costs
- 10' x 10' Booth Space - $1,100 for NAPEO members, $1,850 for non-members
- 10' x 20' Booth Space - $1,850 for NAPEO members, $3,060 for non-members
- 20' x 20' Island - $4,095 for NAPEO members, $6,350 for non-members
Not a member? Contact NAPEO today at (703) 836-0466 to learn more about Associate membership or join online at www.napeo.org/commerce/amapp.cfm.
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Floor Plan/Booth Selection Process
Marketplace 2007 exhibitors will have priority access to booth space selection until May 15, 2008. Space will be assigned thereafter on a first come, first served basis. If the space(s) you have requested are not available, a staff member will contact you to confirm an alternative selection. Click here to download a Marketplace 2008 floor plan.
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Who Will Attend?
NAPEO expects 850 professionals from the PEO and HR outsourcing industry to participate in Professional Employer 2008 and NAPEO's Marketplace. Best of all, NAPEO's conference attracts the real decision-makers from PEOs large and small. Exhibitors will have the opportunity to meet with the people who make and influence the buying decisions. Following is a profile of 2007 PEO attendees:
| By title |
|
By function |
|
CEO, President, Owner
Vice President/EVP
Director
C-Level
Manager/Supervisor
Staff/Departmental Employee
Other
Unknown |
37%
19%
15%
8%
7%
7%
4%
3% |
Senior Management (General)
Sales/Marketing/Client Service/
Business Development
HR/Legal
Operations/Technology
Finance
Risk Management/Benefits
Other/Unknown |
47%
13%
10%
13%
8%
5%
4% |
| By company size |
| Gross Revenues |
# Worksite EEs |
PEO Companies in Attendance |
Less than $10 Million
$10-15 Million
$15-50 Million
$50-150 Million
More than $150 Million |
0-300
300-600
600-2,000
2,000-6,000
6,000+ |
21%
9%
26%
25%
19% |
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Ways to Enhance the Value of Your Exhibit Experience
- Sponsor an Event at Professional Employer 2008
There is no better way to complement your exhibit presence in NAPEO's Marketplace than to sponsor an event during Professional Employer 2008. Sponsorship opportunities are available to fit any budget or marketing plan, and allow you to enhance brand awareness, increase exposure to attendees, and add value to your participation in NAPEO's Annual Conference. For details on all of the sponsorships visit click here or contact Kim Kelemen, National Sales Manager at (301) 215-6710 x103 or kkelemen@townsend-group.com.
- Think about jazzing up your booth with a specialty food or drink item — frozen drinks, freshly brewed Starbucks coffee, or delectable gourmet mini-desserts might be just the ticket to draw attendees into your booth.
- Advertise in the PEO Insider
As an exhibitor, you won't want to miss the opportunity to promote your presence in NAPEO's Marketplace by running an advertisement in the pre-show issues of NAPEO's monthly magazine, the PEO Insider. Offering the industry's best technical and legal information, the PEO Insider is "required reading" for all PEO owners and senior managers…the very same people who are your prime targets onsite at the show. Give them a reason to stop by your booth at NAPEO's conference by sharing your marketing message with thousands of PEO Insider readers prior to the show. Additional information is available online at www.napeo.org/insider/advertise/index.cfm.
- Join NAPEO as an Associate Member
If you are not already an associate (vendor) member of NAPEO, now is the time to enroll. Associate Members benefit from exposure in NAPEO's online membership directory, use of NAPEO's distinctive member logo, discounts on exhibit space, registration fees and advertising, and much, much more. Join online at www.napeo.org/commerce/amapp.cfm.
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Passport to Prizes
This year's exhibit hall will again feature a closing breakfast in the exhibit hall with prize giveaways from exhibitors and a $4,000 grand prize giveaway from NAPEO! Delegates must be present to win, and must have visited each participating exhibitor to be eligible for the grand prize. For more information and to sign up, contact Kim Kelemen, National Sales Manager at (301) 215-6710 x103 or kkelemen@townsend-group.com.
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About the PEO Industry & NAPEO
About the PEO Industry...
Professional employer organizations (PEOs) enable clients to cost-effectively outsource the management of human resources, employee benefits, payroll and workers' compensation. PEO clients focus on their core competencies to maintain and grow their bottom line. The PEO industry is a $61 billion industry providing integrated human resource, payroll, risk management, and employee benefit services to an estimated 200,000 businesses with more than 2 to 3 million workers. PEO arrangements are found in all 50 states and involve nearly every type of business including retail, manufacturing, construction, and professional services. While PEOs provide services to clients of every size, most PEO clients are small to mid-sized businesses. According to data collected from NAPEO member firms, the average client of a PEO is a business with just 17 worksite employees. These businesses need help managing increasingly complex employee related matters. Industry data also reveal the PEO arrangement is generally a long-term client relationship with the industry achieving nearly an 88% client retention rate from year to year.
About NAPEO...
NAPEO, the National Association of Professional Employer Organizations, is the largest trade association representing nearly 400 professional employer organizations nationwide. NAPEO's members represent approximately 90% of the industry's revenues and range in size from start-up PEOs to large, publicly held companies with years of success in the industry. The Source for PEO Education®, NAPEO provides its members with the very best educational services and business resources including conferences, seminars, a monthly magazine, online services, marketing support, public relations and more. The Voice of the PEO Industry®, NAPEO also embraces a commitment to furthering and protecting the interests of its PEO members at all levels of government through proactive lobbying efforts and timely communications on regulatory and legislative issues of interest. For more information about NAPEO or the PEO industry, please contact NAPEO headquarters at (703) 836-0466.
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Contact Us
NAPEO's Marketplace 2008 is presented by
National Association of Professional Employer Organizations
901 N. Pitt Street
Suite 150
Alexandria, VA 22314
info@napeo.org
www.napeo.org
For more information about exhibits or sponsorships, please contact Kim Kelemen:
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