Marketing Resources

Here you'll find the latest assets and content from NAPEO to help promote both the PEO industry and your individual businesses! You can view and download videos and social assets including the latest “Uncomplicated” Ad Campaign as well as explainer videos about the benefits of PEOs.

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How To Use Guide

NAPEO’s marketing efforts on behalf of the PEO industry focus on two key areas: Awareness and Understanding

Driving Awareness

The NAPEO Ad Campaigns from the last several years — Uncomplicated, Bad Ideas, and A Better Way — were focused on driving awareness of PEOs as the best option for small-and-medium sized businesses to manage HR, benefits, payroll, and compliance.

While these attention-grabbing ads are primarily for use by NAPEO on behalf of the industry, they are also made available to NAPEO members as a concise, punchy assets promoting PEOs. These videos could be customized with an opening or closing bumper featuring your company and used in your own marketing materials.

How to Use

The awareness assets provided here (or those that you may create on your own) are short, high-impact assets to break through the noise and familiarize audiences with the fundamentals of your services. These perform well as both organic social media assets and as paid content across social and other ad platforms. These are geared toward the broadest part of your marketing funnel, particularly those who may not even be familiar with PEOs at all.

Awareness Content Quick Guide

Creating Understanding

The PEOs: 101 page has evergreen content designed to explain the many benefits of PEOs to your core audiences including potential clients, policymakers, and members of the media.

These assets offer helpful explanations of the mechanics of how a business can partners with a PEO, the problems that PEOs can help solve for their clients, and the tangible benefits that PEO clients experience.

How to Use

The explanatory content provided here offer both an opportunity to go deeper with customers who have started the process of looking for a PEO and want to understand what to expect. These assets are longer-form content designed better positioned for your website, YouTube channel, or digital materials you share with customers with whom you are already in contact.

Awareness Content Quick Guide

Download the PowerPoint presentation from NAPEO’s 2024 Annual Conference & Marketplace to learn more about using these assets to promote your business. View in 'Slide Show' mode to watch the videos and walkthroughs embedded in the presentation.

Download 2024 Presentation