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Developing Long-Term Strategies

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With a business as complicated as PEO, it only makes sense to define long-term goals, formulate a strategy, allocate resources, and execute the strategy. This makes sense in any business, but it’s all the more crucial when your business has a lot of moving parts, handles risk, and has slim margins—margins for profit and margins for error.

Every long-term strategy should begin with a foundation, something on which to build. However, don’t start building until you identify your priorities and define your direction. Articulate your guiding principles and purpose. Who uses your products and services? What is your brand promise? What are your strengths and weaknesses? Answering these questions will help you set long-term goals and execute your strategy. Know More

Departments

Marketing

Aligning Your Marketing Strategy with Your Long-Term Strategy

Before I boarded the plane to Florida to attend NAPEO’s 2014 Annual Conference and Marketplace in September, I took a minute to look at a map and consider the area. I was unfamiliar with Miami, so all I saw were countless roads leading to different locations within the city. Because I planned to attend a Marlins game, I quickly looked for and found the stadium on the map. There were roads coming from all directions heading to the stadium. Initially, I had no idea which road I should take. The key to picking the best route was to also know where the hotel was located. With clarity about where I was starting and where I was going, it was easy to determine a few routes that would get me there quickly.

Legal Currents

The Tech No-Poaching Antitrust Case

Perhaps you’ve heard about the class action lawsuit In re High-Tech Employee Antitrust Litigation, charging that Adobe, Apple, Google, Intel, and other large tech companies conspired and agreed from approximately 2005 to 2009 not to (among other things) solicit each other’s employees, thereby suppressing the pay of technical, creative, and other salaried employees in the tech industry. Having already settled an investigation by the Department of Justice (DOJ), the four remaining defendants in the class action recently sought approval from the court for a $324.5 million proposed settlement of the class action.

Healthcare

ACA Guidance

It was a relatively quiet summer on the Affordable Care Act (ACA) guidance front, as the good folks at the Internal Revenue Service (IRS), Department of Labor (DOL), and Department of Health and Human Services (HHS) apparently decided to work on their tans rather than the regulatory agenda. But September brought us some new important pieces of guidance that you should keep in mind as 2015 approaches.

Executive Office

Developing Internal Talent to Align with Overall Long-Term Goals

It’s no secret: my long-term goal at PMI PEO is growth. When I began my role as the president and CEO in 2010, I made growth a significant goal of the company’s long-term plan. PMI has earned a place on Florida Trend magazine’s Fastest Growing List of Privately Held Companies, and this year we became #4101 on Inc. Magazine’s 500/5000 Fastest Growing Companies list.


Columns

Up Front

Meet Your New Board Members! Kerry Carruthers

At the Annual Membership Meeting during NAPEO’s 2014 Annual Conference & Marketplace, five new members were elected to the NAPEO Board of Directors for two-year terms: Lee Allphin, Bruce Cornutt, Dawn Davidson Drantch, Esq., Steven McCarty, and Tom Shehan. (Shehan later stepped down from the NAPEO board when he left Nextep.)

Small Business Perspective

Five Traits of High Achieving Small Business Owners Karen Sams

Whether you’re just getting started or looking to expand your business, you can learn from the most successful small business owners. Todd Rhoad, managing director at BT Consulting in Atlanta and a career consultant for high achievers, shares the five traits he sees in the most successful business owners.


PEO Spotlight

Keep Calm and Call A PEO Stephanie Oetjen

One day in the winter of 2013, NAPEO President and CEO Pat Cleary and Senior Director of Marketing Kerry Carruthers were looking for a creative solution to their current challenge: leveraging the looming implementation of the Affordable Care Act (ACA) to increase industry market share.

NAPEO Notebook

The Rogue Lion and the PEO Industry Patrick J. Cleary

According to African lore, the rogue lion is the most dangerous creature. It is the rogue lion that leaves the pack, leaves the hunt in the wild, and enters villages where he finds the prey quite easy to catch.


NAPEO Advisor

Minimum Wage, Post-Partum Depression Brendan W. Williams, Esq.

Q. Who is affected by President Obama’s minimum wage executive order? A. Not as many people as the news concerning it would suggest. On February 12, 2014, President Obama signed a political base-pleasing executive order to increase the minimum wage to $10.10 an hour for work done under federal contract

The Inside Word

Working Together to Provide Opportunities Brent R. Tilson

This time of year is a hectic one for our industry: sales teams are working hard to close deals, new clients are onboarding, open enrollment is upon us, 2015 budgets are being finalized, end-of-year processing is underway, and what spare time we have is committed to holiday parties and vacations.


Global Insights

The High Costs of Lawsuit Abuse Thomas J. Donohue

The United States has the world’s costliest legal system. What’s driving up the costs? Excessive litigation and abusive legal practices—and they are taking a heavy toll on our economy, businesses, and workers. Some recent examples are so ridiculous that it’s hard to believe they’re true. But you can’t make this stuff up.

Capitol Comment

What the Election Means for PEOs Thom Stohler

As I write this column, Washington, D.C., is sorting out the results of the election. The Republicans gained majority control of the Senate by picking up at least seven seats—and will likely pick up nine seats by the time every recount and run-off election ends.


#napeo30

NAPEO’s 2012-2014 Strategic Plan Kathleen A. Hillegas, Esq.

NAPEO’s 2012-2014 Strategic Plan was born out of the governance overhaul that occurred in 2010 and the implementation of that governance process in 2011 and 2012. The NAPEO Bylaws that emerged from that process established the Planning and Development Committee...

 

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