PEO Sales & Growth
It’s true that PEOs face competition from business service providers offering a la carte services to prospects in the PEO market. These services mimic PEO services and appear less expensive.
While these competitors do not offer true PEO services, PEOs have to compete with them. To do that, PEOs need to show prospects their roots, so to speak. These roots anchor the PEO to its true value: the co-employment relationship. Prospects have much to gain from choosing the PEO relationship over the services of other vendors. More than just selling businesses products and services, PEOs partner with their clients to improve business processes, advance employee well being, manage risk, and increase profitability. And, PEOs do this for clients efficiently.