Thrust • Lift • Stability
Making Sales Soar
When making a paper airplane, crisp, even folds in the right places will generally result in an airplane that will fly straight, even soar. It may be a simple, traditional paper airplane design or a more elaborate and complicated one, but following the plan and correctly executing the folds are key. When you finish your plane and fly it, the throw gives it thrust, the wing shape gives it lift, and the symmetry gives it stability.
Thrust, lift, and stability are vital in your PEO’s sales strategy as well. A predictable sales model will generate a consistent stream of qualified prospects, providing the thrust for your sales program. Each PEO should identify metrics that reveal its target client type, product offering value, and sales team effectiveness, and analyze them to arrive at its own model.