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Annual Survey of Small Business Owners
NAPEO's annual survey of 500 small business owners and decision-makers on PEO awareness and top business concerns.
Communications Audit
Research to assess and categorize themes in narrative and messaging content across the industry and understand how PEO companies are communicating messaging around their offerings externally
PEO Clients: Who They Are, Where They Are and What They Do
NAPEO's most comprehensive look at the businesses that use PEO services.
The Pillars of Cybersecurity for PEOs
Prepared in 2018, The Pillars of Cybersecurity for PEOs guides NAPEO member companies through several steps to ensure data security. The report concentrates on four main areas: prevent, comply, react, protect. The report is intended to provide NAPEO members with useful information and insight so that each organization can establish critical safeguards to fend off data breaches and cyber-attacks.
NAPEO 2024 Annual Tracking Survey Key Findings
In 2024, measures of awareness, familiarity, and PEO use are in line with or have increased slightly compared to findings from 2023.
NAPEO State Action Plan
NAPEO's 2025 State Action Plan as approved by the Board of Directors
NAPEO Employer Trend Survey 2024 Presentation Slides
When asked about their company performance in 2024, 70% of business decision makers are bullish about growth; there is a big difference between PEO users and non-users.
Harris Poll NAPEO Policy Stakeholders Insights
One In 10 Very Familiar With PEO Industry, Compared To 1 In 5 With HR Outsourcing And 2 In 5 With Professional And Business Services Industry. PEO Industry has the highest proportion of people saying they have never heard of them – nearly 1 in 5.
Co-Employment Focus Groups Key Findings Report
Exploratory research and materials testing: discussing co-employment with business decision makers. Key findings from six qualitative focus groups among business decision makers in Atlanta, Dallas, and Chicago.
NAPEO Trusted Advisors IDI Study
Key findings from nationwide in-depth interviews with business decision maker's trusted advisors.