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Thousands of employers across the country have claimed the employee retention tax credit (ERTC), an important form of payroll tax relief that Congress made available to certain employers for keeping their employees on the payroll during the COVID-19 pandemic.

Since February of 2018, NAPEO has worked with noted research firm Povaddo to conduct an annual tracking survey of 500 key small and mid-size business owners and decision-makers to understand their attitudes and the impact of the association’s marketing efforts. The most recent survey, conducted in December of 2021, shows continued progress and significant gains in many key areas.

The core objective of this research is to track the benchmark awareness, understanding and use of PEOs to better understand the impact of NAPEO’s marketing efforts.