Education    

PEO education sessions align with various tracks of PEO expertise to provide tailored sessions and deliver practical information you can use back in the office. There really is something for everyone; here’s what we have planned.  Check back for more updates on sessions and speakers. 
  • General
  • Marketing/Sales
  • CEO
  • Accounting/Finance
  • legal-icon
    HR/Legal/Compliance
  • Operations/Technology
  • CEO-Icon

    Roundtable with Crystal Washington - Dive Deeper in AI

    Monday, October 9, 3:30pm - 4:30PM

     

    Keynote Speaker Crystal Washington

     

    Come have a more casual, but deeper conversation on AI with Keynote Speaker Crystal Washington. CEOs will have the opportunity to come chat in a smaller environment to ask your burning questions and learn how to bring AI back to the office for better development and sales, reaching all departments in your PEO.

  • General-Icon

    Why PEOs Should Care About Data Privacy

    Monday, October 9, 3:30pm - 4:30pm

     

    Usama Kahf, Esq., Partner, Fisher Phillips
    Anne Yarovoy Kahn, Esq., Of Counsel, Fisher Phillips

     

    Large or small, regional or national, data privacy matters to both the PEO and its clients.  Not only is it a compliance obligation but best in class data governance is a game changer for your business. Come hear our presenters discuss why PEOs should care about data privacy and what you can do in your operations to ensure your data is protected. 

  • General-Icon

    Strategies for Building an Effective Sales Team

    Monday, October 9, 3:30pm - 4:30pm

     

    Heather Keefer Saulsbury, EVP StaffLink, a PrestigePEO company
    Jeff Farber, Extensis HR

     

    All PEOs are scrambling for sales talent, it’s an upside down world. The PEO sale has become even more complex and requires an advanced skill set.  Many PEOs will only hire top talent that comes with hefty price tag or attempt to have grass root efforts for training and recruitment initiatives.  Come join the conversation on what is a very hot topic for all PEOs that are challenged with training and development for sales and learn some tips on how to make changes right away from our presenters.

  • Finance-Icon

    Secure 2.0  - What it Means for a PEO & How to Take Advantage of Provisions

    Monday, October 9, 3:30pm - 4:30pm


    Michael Hadley, Partner, Davis & Harman LLP


    The SECURE 2.0 legislation that was included in the omnibus spending legislation enacted at the end of 2022 contains nearly 100 provisions impacting employment-based retirement savings plans. In this session, attendees will learn about the provisions of SECURE 2.0 that impact PEOs and their 401(k) plans, and provide insight into which provisions are important to focus on and how to take advantage of them now.

  • OpsTech-Icon

    Smart Data: Leverage AI to Win and Retain More Business

    Monday, October 9, 3:30pm -4:30pm


    Julie Cirillo, Chief Risk Officer, Engage PEO
    Laura Platero, Director of Product Strategy, Questco
    Suzanne Rodgers, VP - Benefits, ADP TotalSource, Inc.
    Stan Smith, Founder & CEO, Gradient AI


    Learn how underwriters are using data, coupled with Artificial Intelligence and advanced analytics, to win new business and optimally manage their book of business. Real-world practitioners will discuss how analytics are helping them to gain deeper insights into group risk to make better and faster underwriting decisions. Presenters will examine how advanced analytics impacts new business competitiveness, retention, customer satisfaction, MLR, and overall plan performance.

  • CEO-Icon

    Songwriting Workshop with Keynote Presenter Mark Schulman

    Tuesday, October 10, 11:00am - 12:00pm

     

    Keynote Presenter Mark Schulman

     

    It’s your turn…are you ready to ROCK? Mark breaks people into random groups and gives each group a package. The package contains lyrics to one of four famous songs. The goal is for each group to re-write the lyrics to the song they’ve been given, drawing on work and life experiences and incorporating as much humor and irony as they can muster. Each group then takes the stage to perform their creation, with the new lyrics on the big screen for all the other groups to see! The goal is to have as much fun as possible and learn something about teamwork, collaboration, innovation, creativity, and leadership in the process.

     

    “The transformation is always astounding. You break into groups often times with people that you don’t know. The experience of creating something together pushes your comfort zone and brings out your best team-building, cooperation and communication skills. When you get to perform the song that YOU have created, it’s cathartic, joyful and you get to experience overwhelming support from an audience of your peers. This program is always a favorite. You will never see your associates the same way. You all literally become Rock Stars! You are creating a new sense of warmth and comradery that sticks- it’s indelible!”

     

     

     

  • Legal-Icon

    Stump the Wizards

    Tuesday, October 10, 11:00am - 12:00pm

     

    Sheldon Blumling, Esq., Partner, Fisher Phillips
    Michael L. Hadley, Esq., Partner, Davis & Harman LLP
    Seth T. Perretta, Esq., Principal, Groom Law GroupMalcolm C. Slee, Esq., Principal, Groom Law Group

     

    Come get the answers to your burning questions. This is your opportunity to seek insight, clarification, and analysis of tricky and complicated issues. Bring your toughest questions to try and stump our experts! 

  • Marketing-Icon

    Marketing Techniques to Capture Prospect Attention and Bring in New Leads

    Tuesday, October 10, 11:00am - 12:00pm

     

    In this day and age, you need to be creative to gain the attention of new prospects. Our panel of PEO marketing (and operating) experts will walk the audience through a guided discussion on what unique ideas are out there to help sell the complicated PEO sale.  They will discuss new and innovative techniques that have been capturing prospects attention and gaining new leads that had been undiscovered with run of the mill marketing. The group will then open the discussion up to the audience to hear what else may be out there, so come with your innovative marketing ideas.


  • Accounting-Icon

    NAPEO Financial Ratio & Operating Statistics Survey Results

    Tuesday, October 10, 11:00am - 12:00pm

     

    Scott Hackworth, Senior VP, Industry Insights, Inc.
    Johnathan Taylor, CFO, LandrumHR
    Todd Matheny, CFO & Vice President of Finance, Syndeo Outsourcing, LLC 

     

    NAPEO’s 2022 Financial Ratio & Operating Statistics Survey is an invaluable benchmarking tool for PEOs. Attendees will gain up-to-date, data-driven insight into the PEO industry and learn the latest operating statistics on benefits, pension plans, sales, client service, HR, payroll, and technology.

  • technology-icon

    Generative AI

    Tuesday, October 10, 11:00am - 12:00pm

     

    Hamesh Chawla, CEO, Mulberri Inc.


    What is generative AI? What is the distinction between generative AI and just AI? Come to this session to hear what generative AI is and what policies you need to have around this and how to integrate generative AI into your PEO.

  • general-icon

    NAPEO's Newest White Paper Revealed

    Tuesday, October 10, 11:00am - 12:00pm

     

    Laurie Bassi. CEO, McBassi & Company

     

    Join the architect of NAPEO's successful industry research program as she unveils our latest white paper, the PEO Industry Footprint: 2023 and details the key data points on the industry. 

  • ceo-icon

    PEOs & The Economy: An Economic Update

    Tuesday, September 13, 2:15pm-3:15pm


    John Slavic, CEO & President, Slavic401k


    This session will examine the key economic trends that affect the PEO industry, John will help give you a better perspective in planning for the future. A particular focus will be on the accelerating nature of technology, the shift in worksite demographics and the PEO model of the future. This session is geared towards CEOs and how they can leverage this data to help run their PEO better.

  • legal-icon

    Federal Guidance on Short-Term Limited-Duration Insurance

    On July 7, the Departments of Labor, Treasury, and Health and Human Services published an important proposed rule that: significantly changes the rules around short-term, limited-duration insurance (“STLDI”); changes the requirements for fixed indemnity and hospital indemnity excepted benefits; solicits comments on requirements for specified disease or illness excepted benefits; solicits information about the use of level-funded premium plans in the small group market; and clarifies the tax treatment under the Internal Revenue Code of fixed amounts received through employment-based accident or health insurance that are paid regardless of the amount of medical expenses incurred Many PEOs, PEO clients, and prospective PEO clients utilize these types of programs, so it is critically important to understand the federal agencies’ current thinking about the rules that govern them.  We’ll review the proposed rule and provide insights into the agencies’ positions.

  • marketing-icon

    Key Findings of NAPEO's New Market Research on Co-Employment

    Tuesday, October 10, 2:15pm - 3:15pm


    William Stewart and Nonah Oleson, Povaddo


    Join our market research partners from Povaddo as they take a deep dive into our latest market research, which focuses on co-employment. What did business owners tell us about what co-employment means to them? What are their key concerns? What are the best ways to discuss co-employment and when should you do it? The research provides valuable insight into the minds of potential prospects that will help you make decisions about how to address co-employment in your PEO sales and marketing efforts.

  • accounting-icon

    Outsourcing & Your PEO Accounting & Finance Team

    Tuesday, October 10, 2:15pm - 3:15pm

     

    Outsourcing is top of mind for all PEOs. What do you use if for?  Accounting and finance teams within PEOs can use it for efficiency and productivity - our experts will discuss how you effectively outsource to help your PEO.

  • technology-icon

    AI - How to Effectively Use for Your PEO Operations

    Tuesday, October 10, 2:15pm - 3:15pm


    Alex Campos, Chief Executive Officer, Vensure Employer Services
    Frank Anderson, Divisional VP and Lead Counsel - Product, Data & Technology, TriNet Group, Inc.

     

    There are so many ways you can use AI to help improve your PEO.  Join our presenters who will go over use cases on how to use AI within your PEO and help improve your business operations. They will also give you the not-so-great ideas that you may want to steer clear of.

  • general-icon

    WIN Session: How to Become More Active in NAPEO to Become a NAPEO Leader

    Tuesday, October 10, 2:15pm - 3:15pm


    Kristen J. Appleman, CEBS, SHRM-SCP, CPP, SVP/GM, ADP TotalSource, Inc.
    Tara Conger, President, Tandem HR
    Celeste Johnson, MBA, PHR, CEO, The Applied Companies LLC
    Wanda J. Silva, President, Silva Capital Solutions, Inc.
    Lee C. Yarborough, President, Propel PEO, Inc.

     

    As a continuation of the WIN Webinar in September, come hear from current and past NAPEO leaders on how they got more involved in NAPEO leadership and leveraged their experience to do so.  Do you aspire to ascend into NAPEO leadership but don't know the tips and tricks to do so?  This is the session for you, you will learn what steps you can take to become a future NAPEO leader!

  • ceo-icon

    A Candid Conversation with Pat Cleary

    Tuesday, October 10, 3:45pm - 4:45pm


    Patrick J. Cleary, President & CEO, NAPEO
    Kerry Marshall, VP, Marketing & Communications, NAPEO


    Come hear a candid conversation where Kerry Marshall will interview Pat, asking all the questions that have been asked throughout the years, before we say our final farewell.  Come prepared with questions, as there will be a chance to ask all your burning questions on the spot!

  • legal-icon

    Artificial Intelligence & Privacy Laws

    Tuesday, October 10, 3:45pm - 4:45pm


    Gordon M. Berger, Esq., Partner, FisherBroyles
    John M. Polson, Esq., Chairman & Partner, Fisher Phillips



    It is imperative that PEOs prepare for the impact of AI on their business and their clients' businesses. There are so many phishing scams and crippling copyright claims that come from AI use - these can become horror stories. This panel will open your eyes about some of the hidden dangers – but offer you practical solutions to keep you safe.

  • marketing-icon

    Developing Marketing and Sales Budgets - What Works and What Doesn’t?

    Tuesday, October 10, 3:45pm - 4:45pm

     

    What do your marketing and sales budgets look like these days?  How are they being broken up? Are you spending more on events and less on online advertising? Or are you perhaps spending all your money on video production? COVID made everyone reevaluate their budget, what does budgeting look like post-Covid? What works and doesn’t? This session will evaluate these different ideas and will examine what different PEOs are doing based on size and geographic location? Come to the session with your ideas and questions, as it will be interactive!

  • accounting-icon

    The CSA - Best Strategies & Practices

    Tuesday, October 10, 3:45pm - 4:45pm


    Should you update your CSA? Now is the time to start thinking about that as we plan for next year.  Come here tips and strategies on updating and redoing your CSA with tips for accounting & finance professionals.

  • technology-icon

    Cyber Defense - MFA, Social Engineering Measures & Education

    Tuesday, October 10, 3:45pm - 4:45pm


    Improve your organization's cybersecurity posture by implementing essential security controls.

  • general-icon

    What's Happening in the States & Fed: A NAPEO Update

    Tuesday, October 10, 3:45pm - 4:45pm

     

    Nicholas Kapiotis, Esq., General Counsel, NAPEO
    Thom Stohler, VP, Federal Government Affairs, NAPEO
    Hannah Walker, Esq., Senior Director, State Government Affairs, NAPEO


    Come hear what is happening across the country and federally with an update by NAPEO's own government affairs experts.

  • ceo-icon

    The Life Cycle of a PEO - Where are You?

    Wednesday, October 11, 10:15am - 11:15am


    The life cycle of a PEO is like a person growing up and going to school, where do you fit in? Are you in infancy, preschool, elementary school, high school, college, or graduate school? Come here our panel discuss this life cycle and how you can prepare for the next level. Here from differing sized and aged PEO CEOs who can help you get to the next level of schoooling!

  • legal-icon

    Winning With Compliance 

    Wednesday, October 11, 10:15am  - 11:15am


    Linda Gulledge, Esq., Attorney, Fisher Phillips
    Lauren Sobaski, Esq., Associate, Fisher Phillips

     

    Most people think about compliance as the way to not get sued.  That is important to everyone.  But, in the PEO business model compliance also is part of competing.  Most PEOs include compliance as part of their product.  Regardless, PEOs cannot compete effectively without navigating complex maze of laws and rules that apply to the PEO model.  The presenters will discuss best practices for providing compliance services and keeping the PEO’s own compliance in order. 

  • accounting-icon

    FMLA Tracking

    Wednesday, October 11, 10:15am - 11:15am

  • General-Icon
    General
  • Marketing-Icon
    Marketing/Sales
  • CEO-Icon
    CEO
  • Accounting-Icon
    Accounting/Finance
  • Legal-Icon
    HR/Legal/Compliance
  • Technology-Icon
    Operations/Technology

PEO University    

If you’re new to the industry or looking for refresher course on key issues, be sure to add PEO University to your conference registration! This half-day session takes place on Monday before the conference officially opens.

Leading industry experts will explore the main pillars of the PEO model and walk you through unique PEO issues and practices. You’ll learn a better understanding of the co-employment model and become aware of pitfalls that might cause issues for your business. Lunch is provided. A separate registration and fee are required to attend.