PEO Marketing Day

         

New this year, the final day of the conference will be fully dedicated to PEO marketing! Digital storytelling and marketing experts from LGND will present all the fabulous work they’ve done for NAPEO, along with the step-by-step directions you’ll need to actually use and implement these great tools. Shelly Adcock from Povaddo will take a deep dive into the market research he did for us, and give us his first take on the new focus groups. Ryan McInerney of Bluematter will share the wealth of knowledge he’s amassed as the architect of NAPEO’s advertising campaign about digital marketing in the PEO space, including his tips and tricks for creating a digital campaign that drives sales and growth. 

We’ll discuss how to leverage free media to help increase sales and LGND will also walk attendees through our plans for the October Push, when we hope everyone in the industry will commit to increasing their marketing efforts, and they’ll go over how to use all of the resources we’re creating to help you do just that. 

Best of all, you’ll leave with all the digital files so you can go right back to the office and start using them, including plug and play social media posts, our 90-second video, customizable newspaper ads and radio scripts, and more. 

We’ve created a discounted rate of $400 just for marketing/communications folks. It includes the Tuesday, September 17 NAPEO Mar-Comm Committee meeting at 4:30pm, entrance into the Tuesday evening reception in the Marketplace exhibit hall, a ticket to our “Keep NAPEO Weird” event at Austin’s iconic Banger’s Sausage House and Beer Garden, as well all of the Marketing Day programming on Wednesday, September 18. Normally, this would cost $750.

Check out the full slate of marketing programming below! 

Breakfast General Session
Making NAPEO's Work Work for You: LGND on NAPEO's Marketing Projects and How to Use them to Drive Growth

Join NAPEO’s renowned marketing consultants on a multimedia journey through the entire spectrum of NAPEO’s PEO industry marketing program, from our extensive market research on potential PEO clients to the exciting new video and digital assets that help tell the PEO story in an innovative and compelling way. Learn about the why and how behind these industry marketing efforts and why you should incorporate them into your own PEO marketing plan to grow your business.

Breakout Sessions

• PEO Industry Market Research: A Deep Dive into Key Data Points You Can Use and the Latest Info from New Focus Groups
  Shelly Adcock of Povaddo will take an in-depth and refreshed look at NAPEO’s market research to provide new insight into what the data reveals about key PEO markets and how to reach them to drive new sales. He’ll also unveil his findings from the latest round of just-completed focus groups.
  
  
• Digital Lessons Learned: Insight on Effective Digital Marketing from the Architect of NAPEO’s Successful PEO Ad Campaign
  After years of fine-tuning and maximizing the effectiveness of NAPEO’s nationwide ad campaign to raise the visibility of the industry, Bluematter’s Ryan McInerney has amassed a wealth of knowledge about digital marketing in the PEO space. Learn about the best strategies for ad targeting and retargeting, which types of ads resonate with different audiences, and his tips and tricks for creating a digital campaign that works.
  
  
• Free Pub: Leveraging Earned Media as a Marketing and Sales Strategy for Your PEO
  Effective marketing doesn’t always require a huge investment in digital and print advertising. Capitalizing on emerging or existing news arcs, providing insight and expertise on HR and small business issues, and creating opportunities for news coverage through community involvement can all be impactful – and inexpensive – components of a robust marketing campaign. Walk through the communications plan developed by NAPEO’s marketing consultants to learn how to leverage the news cycle to generate publicity for your PEO, and hear how PEOs are creatively generating their own media coverage to build brand recognition and increase sales.

Closing General Session/Lunch
The October Push: Bringing the Industry Together for a Coordinated Marketing Campaign That Moves the Needle

Find out about NAPEO’s plan to rally the industry for an “October Push” that will utilize the industry’s strength in numbers – as well as customizable marketing assets that can easily be deployed by NAPEO members around the country – to increase the industry’s visibility and market share. Get all the hands-on how-tos for utilizing the NAPEO resources and come away with everything you’ll need to participate in our industry-wide marketing push to grow your customer base.