Exhibitor Information

Increase brand awareness by exhibiting at our Annual Conference & Marketplace

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About the Conference

NAPEO’s 2025 Annual Conference & Marketplace will be held on October 6th through October 8th at the JW Marriott in Austin, Texas.

Frequently Asked Questions

NAPEO’s Annual Conference & Marketplace is our premier event and the largest, most dynamic educational and networking experience for the PEO industry. Join PEO professionals and industry leaders from across the nation to exchange ideas, share best practices, and gain valuable insights from expert speakers. The event features engaging classroom sessions, interactive discussion forums, a robust trade show, and unparalleled networking opportunities. This is the can’t-miss event of the year for PEO professionals and industry vendors alike!

Make your Texas escape an extraordinary one at JW Marriott Austin. Located in the heart of downtown Austin the JW Marriott Austin offers luxury comfort and sophisticated amenities.  The urban resort features an on-site spa, outdoor rooftop pool, room service, seven bars, four restaurants, Starbucks® and the largest guest rooms in the city with floor-to-ceiling windows. Home of the new downtown concept, Deans Italian Steakhouse is the perfect mix of classic steakhouse and Italian favorites. Grab a bite at the ever-popular Burger Bar, a food truck concept without the wheels, or lounge on the rooftop at Edge Rooftop plus Bar, with cocktails and picturesque views of the Texas State Capitol and Lady Bird Lake. The hotel is located just steps from the best attractions and entertainment options Austin has to offer.

In today’s digitally connected world, there’s no substitute for the power of face-to-face interactions. Trade shows offer a rare opportunity to engage directly with attendees, creating meaningful experiences that leave a lasting impression. Exhibitions foster valuable business relationships and provide unparalleled opportunities for growth. Connect in person with your current and potential customers, raise brand awareness, and drive sales. Attendees include PEO CEOs, presidents, owners, and key decision-makers. Exhibiting at NAPEO’s Marketplace offers your company significant visibility. In addition to exhibit space, our sponsorship and customized advertising packages ensure your brand maintains a prominent presence throughout the conference.

NAPEO has secured a special block of rooms at the JW Marriott Austin for registered attendees. Take advantage of our discounted rate of $339 per night (excluding taxes and fees). A booking link will be provided upon registration, which is expected to open in May. We highly recommend booking your accommodations early to ensure availability.

We expect 1,000+ attendees at NAPEO’s Annual Conference & Marketplace, 475+ are expected from PEO companies.

Reservations for exhibit booths at NAPEO’s 2025 Marketplace are now open for returning exhibitors! Returning exhibitors are contacted in turn based on their rank from NAPEO’s Exhibit Point System and can now return the Rental Agreement for Returning 2024 Exhibitors to select their booth from NAPEO’s Official Floor Plan. New exhibitors interested in securing a booth can complete the Rental Agreement for companies that did not exhibit in 2024 and email it to Nancy Benoudiz to be placed in line to secure exhibit space.

  • Generate high-quality sales leads by engaging directly with key decision-makers in the PEO industry.
  • Strengthen relationships with existing clients through personalized, face-to-face interactions.
  • Introduce your innovative products and services to a targeted PEO audience.
  • Stay ahead of the curve with first-hand insights into the latest trends and market changes in the PEO industry, empowering you to better meet client needs.
  • Assess your competition and refine your market positioning for greater success.
  • Demonstrate your commitment to the PEO industry by supporting NAPEO, its leading trade association.
  • Develop and expand your target markets for continued business growth.
  • Enhance your brand image and boost recognition within the PEO industry.
  • Grow your database of prospects for effective post-show follow-up.

Above all, increase sales and drive profitability by showcasing your services to a highly engaged, targeted audience of potential buyers.

  • Enjoy six hours of dedicated, uninterrupted exhibit time, enhanced by strategically located food and beverage stations, ensuring that attendees explore every corner of the hall each day.
  • Take part in evening wine and beer tastings held within the exhibit hall, offering a relaxed atmosphere for networking.
  • Receive a 7″ x 44″ ID sign, a 2′ x 6′ draped table with two side chairs, and a wastebasket for your booth setup.
  • Gain access to three complete mailing lists of attendees (two pre-conference and one post-conference), delivered electronically to support your pre- and post-show marketing efforts.
  • Take advantage of exclusive sponsorship opportunities to further elevate your company’s presence within the PEO industry.
  • Receive complimentary promotion in the on-site conference program, highlighting your company to attendees.
  • Benefit from free promotion on NAPEO’s online exhibitor listing to increase visibility.
  • Enjoy discounted upgrades to full registration status, providing booth personnel access to valuable educational sessions.

Who Will Attend?

By Title

  • CEO, President, Owner – 37%
  • Vice President/ EVP – 24%
  • Director – 16%
  • C-level – 10%
  • Manager/ Supervisor – 7%
  • Staff/ Departmental Employee – 5%
  • Unknown – 1%

By Function

  • Senior Management (general) – 42%
  • Sales/ Marketing/ Client Services/ Business Development – 16%
  • HR/ Legal/ Government Affairs – 15%
  • Operations/ Technology – 13%
  • Finance – 9%
  • Risk Management/ Benefits/ UI – 4%
  • Other/ Unknown – 1%

By Company Size/ Gross Revenue

  • Less than $10 Million – 15%
  • $10-15 Million – 5%
  • $15-50 Million – 20%
  • $50-150 Million – 20%
  • $150-500 Million – 24%
  • $500 Million – $4 Billion – 6%
  • $4 Billion or more – 5%
  • Unknown/ non-NAPEO member – 5%

Follow the Conference

The conference hashtag is #NAPEO25
Twitter: @napeo
Facebook: www.facebook.com/NAPEO

Download the conference mobile app. Search “NAPEO” in your app store and select download. Once in the app, choose which NAPEO event you’d like to view.  (The mobile app is available two weeks before the Conference begins).