Andrea Desmond is NAPEO’s director of member engagement, overseeing the development and execution of member engagement and retention strategies. She supports PEO members by enhancing their member value in the lifecycle of their membership through onboarding, engagement opportunities and renewals. Andrea also leads efforts to connect members through initiatives like Women in NAPEO, NextGen and NAPEO Gives Back, fostering a dynamic and inclusive member community in the PEO industry.
Andrea has more than a decade of experience in client relationship management, membership strategy, C-level executive engagement and cross-functional collaboration. Prior to NAPEO, Andrea was on the membership team at the National Association of Corporate Directors (NACD). As manager of member engagement, she managed the individual membership engagement team to support 3,000 members and brought in over $3.5 million in revenue. She spearheaded innovative engagement campaigns and designed targeted outreach strategies. Earlier in her career, Andrea served in operational and client-focused roles at the National Geographic Society and a start-up company.