Sort
View
NAPEO 2024 Annual Tracking Survey Key Findings
In 2024, measures of awareness, familiarity, and PEO use are in line with or have increased slightly compared to findings from 2023.
NAPEO Employer Trend Survey 2024 Presentation Slides
When asked about their company performance in 2024, 70% of business decision makers are bullish about growth; there is a big difference between PEO users and non-users.
Harris Poll NAPEO Policy Stakeholders Insights
One In 10 Very Familiar With PEO Industry, Compared To 1 In 5 With HR Outsourcing And 2 In 5 With Professional And Business Services Industry. PEO Industry has the highest proportion of people saying they have never heard of them – nearly 1 in 5.
Co-Employment Focus Groups Key Findings Report
Exploratory research and materials testing: discussing co-employment with business decision makers. Key findings from six qualitative focus groups among business decision makers in Atlanta, Dallas, and Chicago.
NAPEO Trusted Advisors IDI Study
Key findings from nationwide in-depth interviews with business decision maker's trusted advisors.
2022 Survey of Business Owners’ Awareness and Attitudes About PEOs
The core objective of this research is to track the benchmark awareness, understanding, and use of PEOs to better understand the impact of NAPEO’s marketing efforts. Further, this research looked to uncover/confirm core concerns among potential clients and understand which core PEO services are seen as most burdensome for business owners to handle in-house.
2021 Tracking Survey Report
Since February of 2018, NAPEO has worked with noted research firm Povaddo to conduct an annual tracking survey of 500 key small and mid-size business owners and decision-makers to understand their attitudes and the impact of the association’s marketing efforts. The most recent survey, conducted in December of 2021, shows continued progress and significant gains in many key areas.
2019 Business Owner Survey Report
The core objective of this research is to track the benchmark awareness, understanding and use of PEOs to better understand the impact of NAPEO’s marketing efforts.
Comprehensive Market Research Report 2018
NAPEO looked to answer three key questions to help elevate the familiarity and understanding of the Professional Employer Organization (PEO) industry: 1) Why do PEOs have the customers they have? 2) Why aren’t more businesses using PEOs? and 3) What can NAPEO do to increase PEO market share?